The agenda was created to combine flexibility and maximum impact while also providing unique networking environments. Customize your agenda by selecting breakouts and sessions that are most meaningful to you.

 

 

 

WEDNESDAY, JULY 23

 

TIME
ACTIVITY

 

 

4:00 p.m. — 5:00 p.m

Pre–registration

6:00 p.m. — 9:00 p.m.

Welcome Reception – Surrender, Wynn Resort
*Transportation will be provided to and from the Cosmopolitan throughout the event

 

 

THURSDAY, JULY 24

 

TIME
ACTIVITY

 

 

8:30 a.m. — 9:30 a.m.

Registration & Breakfast

9:30 a.m. — 10:15 a.m.

Welcome

10:15 a.m. — 10:45 a.m.

Keynote: Adam Savage

Co-host, "MythBusters" on Discovery Channel

An influential personality in science education and a creative force in TV and digital media, Adam Savage will share the synchronicities of art and science and how they can make both creatives and technologists better storytellers.

10:45 a.m. — 11:15 a.m.

Spotlight on: The Experian Marketing Suite

The Experian Marketing Suite is here! Get an exclusive look at the world’s most flexible and cohesive end-to-end marketing solution and learn how the Experian Marketing Suite can empower your brand to deliver exceptional and authentic customer experiences, every time.

 

Mark Picone – SVP, Global Product Development,
Consumer Insights & Targeting, Experian Marketing Services

Emad Georgy – SVP, Global Product Development,
Cross-Channel Marketing, Experian Marketing Services

11:15 a.m. — 12:00 p.m.

Client Spotlights

Being a great storyteller is an essential part of building and maintaining enduring customer relationships. Hear stories behind the success of brands that have raised the bar on customer experience and engagement.

Don Steele – SVP, Fan Engagement & Multi-Platform Marketing, Comedy Central
Brad Nash – Marketing Director, Email & Life Cycle Marketing, GameStop

Lisa Archambault – Head of Demand Gen. Marketing, Zappos

12:00 p.m. — 1:00 p.m.

Lunch

1:00 p.m. — 1:45 p.m.

Breakout Sessions & Roundtables

1:50 p.m. — 2:35 p.m.

Breakout Sessions & Roundtables

2:40 p.m. — 3:25 p.m.

Breakout Sessions & Roundtables

3:25 p.m. — 3:45 p.m.

Break

3:45 p.m. — 4:30 p.m.

Storytellers Panel

What makes a brand resonate with a customer? Hear from a panel of artists, thinkers and marketers who have successfully adapted and evolved their brand stories in order to connect and stay relevant with their customers.

 

Panelists:
Jermaine Dupri – Grammy Winner & Hip Hop Icon;

Founder, Global 14
Jenn McClain-De Jong – VP, E-commerce, The Limited

Dave Beveridge – SVP, Marketing, ShoeDazzle

Terri Funk Graham – CMO, Red Envelope


Moderator:

Dave Evans – Senior Operations Consultant,

Experian Marketing Services

4:30 p.m. — 5:00 p.m.

Fireside chat with Tim Howard

Goalkeeper, US Men's National Soccer Team

With viewers for the last US game in the 2014 World Cup surpassing those of the NBA Finals and the World Series, soccer star Tim Howard (aka the Secretary of Defense), has been launched into the international spotlight with a record-setting performance. Howard, an inspiring role-model for all athletes, will share how he is managing his brand, his thoughts on the meteoric rise of soccer in the US and how social media has helped him and the sport win the hearts of a nation.

 

Moderator:

Rick Erwin – President, Consumer Insights and Targeting,

Experian Marketing Services

5:00 p.m. — 5:30 p.m.

Fireside chat with Michael Strahan

Co-Host, "LIVE with Kelly and Michael" & "Good Morning America", Analyst, "Fox NFL Sunday"
Pro Football Hall of Famer

One of the most brilliant storytellers today will share how he transitioned a successful football career off the field and into our homes. Michael will discuss how his brand story is evolving, what's next and the importance of authentic fan engagement.

 

Moderator:

Tom Shutz – SVP and General Manager, Experian Data Quality

5:30 p.m. — 6:30 p.m.

Networking Reception — Partner Square, Ballroom Foyer

7:30 p.m. — 11:30 p.m.

Dinner Party — Marquee, The Cosmopolitan

 

 

FRIDAY, JULY 25

 

TIME
ACTIVITY

9:00 a.m. — 9:45 a.m.

Breakfast

10:00 a.m. — 10:15 a.m.

Partner Prize Drawing

10:15 a.m. — 10:45 a.m.

Trending Now

Delivering highly personalized and response driven experiences is a critical component to effective storytelling. Hear the latest industry and consumer trends that will keep you ahead of the competition while positively impacting your bottom line.

Anita Gandhi – VP, Strategic Services,

Experian Marketing Services

John Fetto– Sr. Researcher, Experian Marketing Services

10:45 a.m. — 11:15 a.m.

Keynote: Sophia Amoruso

Founder and CEO, Nasty Gal & Author, #GIRLBOSS

Hailed as the "the Cinderella of tech" by the New York Times, Sophia has built Nasty Gal to be one of the fastest-growing retail companies ever, with sales growth of 10,160% in just three years. Sophia's never been a typical CEO, seeking a unique path to success, and she will share her story which is filled with brazen wake-up calls, cunning and frank observations, and behind-the-scenes stories from Nasty Gal's meteoric rise.

 

Moderator:

Peter DeNunzio – General Manager

Cross-Channel Marketing, Experian Marketing Services

11:15 a.m. — 11:30 a.m.

Break & Book Signing with Sophia Amoruso

11:30 a.m. — 12:15 p.m.

12:15 p.m. — 1:00 p.m.

Breakout Sessions & Roundtables

1:00 p.m.

Lunch